REMOTE LEARNING - ONLINE APPRENTICESHIP

SALES, MARKETING AND PROCUREMENT

Digital Marketer

Digital Marketer Apprenticeship Certification at Level 3

Design, build, and implement digital campaigns using online technologies and social media platforms. Driving customer sales and customer engagement.

The Digital Marketer Apprenticeship allows learners to develop knowledge and technical skills for roles such as, Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

Online Course Delivery

Online apprenticeships will be delivered with 121 video calls with the support of group online virtual classrooms. Regular updates and support from our accredited tutors, and round the clock access to the tutors for any questions you need answering.

This Course Follows a List of Standards

The Digital Marketer Apprenticeship follows a list of standards that the Learner is expected to achieve before undertaking the final endpoint assessment (EPA).

The standards follow different criteria consisting of

  • Technical Competencies
  • Technical Knowledge and Understanding
  • Underpinning Skills, Attitudes, and Behaviours

The learner is only put forward to the endpoint assessment once they can properly demonstrate all of the course standards. A full breakdown of these standards can be viewed below.

Further details are available in the occupational brief available from https://www.nsar.co.uk/digital-eqa/digital-apprenticeship-standards/

Delivered Online

The Digital Marketer Apprenticeship is delivered online using video calls, online classrooms, and regular virtual contact with your personal tutors.

Level

3

Duration

The duration of this apprenticeship is typically 18 months.

Requirements

Level 2 English and maths will need to be achieved, if not already, prior to taking the end-point assessment.

We recommend a proven passion for digital and social media.

Qualification

Individual employers will select which vendor or professional qualification the apprentice should take.

Upon completion, learners will be awarded a Level 3 diploma for the Digital Marketer Apprenticeship.

Traditional Version
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Course Breakdown

If you’d like a more detailed breakdown of the skills and knowledge you’ll gain over the course of the apprenticeship, just use the tabs below.
  • Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
  • Research: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
  • Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
  • Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
  • Customer service: respond efficiently to inquiries using online and social media platforms.
  • Problem-solving: applies structured techniques to problem-solving, and analyses problems and resolves issues across a variety of digital platforms
  • Analysis: understands and creates basic analytical dashboards using appropriate digital tools
  • Implementation: builds and implements digital campaigns across a variety of digital media platforms
  • Applies at least two of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click
  • Uses digital tools effectively
  • Digital analytics: measures and evaluates the success of digital marketing activities
  • Interprets and follows:
    • Latest developments in digital media technologies and trends
    • Marketing briefs and plans
    • Company defined ‘customer standards’ or industry good practice for marketing
    • Company, team or client approaches to continuous integration
  • Can operate effectively in their own businesses, their customers’ and the industry’s environments
  • Understands the principles of coding
  • Understands and can apply basic marketing principles
  • Understands and can apply the customer lifecycle
  • Understands the role of customer relationship marketing
  • Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
  • Understands the main components of Digital and Social Media Strategies
  • Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together
  • Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
  • Understands and responds to the business environment and business issues related to digital marketing and customer needs
  • Understands and follows digital etiquette
  • Understands how digital platforms integrate in to the working environment
  • Understands and follows the required security levels necessary to protect data across digital and social media platforms
  • Logical and creative thinking skills
  • Analytical and problem-solving skills
  • Ability to work independently and to take responsibility
  • Can use own initiative
  • A thorough and organised approach
  • Ability to work with a range of internal and external people
  • Ability to communicate effectively in a variety of situations
  • Maintain productive, professional and secure working environment
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