Benefits Search Engine Optimisation has on Businesses

Why is it important?

According to the ‘bright search organic channel report’, a whopping 53 percent of incoming traffic to websites is directly from organic searches. This shows that your pages need to be on the first page of search engine results. A recent study showed that 40 percent of all clicks land on the top 3 results on google, so to maximise traffic to your website you absolutely need your page to be in the top slot on search engines. According to hubspot, 61 percent of marketers say that improving search engine optimisation and growing their organic search presence is their top priority.

How do I optimise a webpage?

All search engines use an algorithm to determine the order in which pages appear in their results. This is accredited to many factors

• Wording
• Titles
• Links
• Reputation

The words you use within your web page directly affect search engine results. The search engines scan every page on the internet, so when you search for something like “distance learning” the algorithm will narrow all the pages on the internet down to just the ones relating to those words.

All pages have hidden titles that search engines like, naming these correctly will increase your ranking. Search engines love links from other websites. If other pages have links to your web page, your page will have more credibility as a page worth viewing. Search engines will give your page more priority over others, although the reputation from the sites linking to your page also matters. If the site linking to your page has a good solid reputation search engines give them more weight.

How can SEO increase sales and business

Driving traffic to your website directly affects sales and business. The more people you expose to your brand the better the chance of selling your products or services. This is the reason SEO is important for your business.

You can learn all these skills and more through our junior content producer apprenticeship. We will teach you exactly how to optimise your pages to increase traffic to your site and in turn increase sales for your company.