Digital Marketing Tools for Estate Agents

Marketing in the property sector is becoming more and more competitive. That’s why it’s important that you know exactly what digital marketing tools for estate agents are out there, and how to use them correctly. Doing this will mean you capture the lions share of the market, reaching more customers, and making those sales.

Going Local with SEO

Digital Marketing for estate agents and the property sector in general is fairly unique, in that rather than the audience being global, it’s local. The target market are those in, or wishing to be in, the local area. This means your Search Engine Optimisation has to be catered to local searches. Good SEO means ranking highly on Google, or other search engine results, which means more clicks, and more business.

The first step to ensuring good Local SEO is to make sure your Google My Business listing is completed and claimed. 56% of local retailers have unclaimed GMB listings, so checking this step off instantly puts you ahead of the game. You should also make sure that your business address and contact details are on your website -the footer is the ideal place for this as it will show on every page. This increases your chances of showing up in local search results.

List It

There are endless directories on the internet, from broad spectrum offerings such as yell.com, to industry niches. This is where you need to make sure your company shines. With the likes of the UK Property Guide, Zoopla, and Right Move being high-quality property sector directories, you need to list your business with them all. This helps with your Google Ranking, and improves your local search visibility. 59% of people stated that online communication was initially used in the house buying process, vs. 41% offline, so make sure you have an online presence wherever you can.

Getting Social

Getting people talking about your business is paramount to success online, and this is done on social media. With 44.8 million people in the UK using Facebook, this is where your audience is. Social media can be used for a variety of things; you can

promote specific properties you have for sale
share stories, like a first-time-buyers experience, or how to redecorate on a budget.
post images of families in their new homes, or a homes panoramic views.

“Content is King” is a common saying for a reason. Being active on all social media channels will allow you to engage with your audience, build brand awareness, and generate leads.

Email Email Email

An email marketing campaign is paramount to the property market. Estate agents are lucky in that prospective buyers are highly likely to sign up to email alerts. This gives you a great database of potential customers that you can message directly. Latest news and new properties on the market should be the basis of these email campaigns. A study found that 93% of UK home buyers will research property online – making us the nation of most digitally active house hunters in the world, with one of the prime research methods being emails.

To Summarise

Empentis Training Solutions can train any member of staff to fulfil a digital marketing role – meaning your company can instantly start to reap the benefits that digital marketing offers.

Our course covers all of the above facets of marketing online, as well as many more. All of our apprenticeship courses are 95% government funded, meaning as a business you only foot 5% of the bill. So if you want complete control over your marketing strategy – with no more outsourcing needed – then get in touch today.

May 5, 2020

Empentis Guide to Apprenticeships Blog Feature Image

Apprenticeships · Empentis

February 8, 2021

Digital Marketing Tools for Estate Agents

Digital Marketing Tools for Estate Agents

Going Local with SEO

List It

Getting Social

Email Email Email

To Summarise

If you'd like to know more about