How a high-quality campaign can increase profit

What’s different about a digital campaign?

Online marketing campaign’s have a number of advantages against their traditional counterparts. You can read about some of those plus points here, but now we’re going to cover the biggest difference. Audience interaction.

A good digital campaign will open up an avenue for two-way communication. With a TV ad or a flyer, you have to wait for business in the hopes that customers have seen your advert. With social media and digital marketing campaigns, customers have a direct and immediate way to contact the company.

This allows customers to build a relationship with a brand, making interactions and posts seems a lot more personal. Your audience will view posts less than mindless selling, but rather your company helping them through the purchasing journey. Everyone likes to feel heard; 83% of the people who sent a Tweet to a company and received a response, felt better about the company and were more likely to do business with them. By communicating with your audience, it creates a personal experience for them. This will help to convert social media users to customers.

Bring in the traffic

Traffic is the ultimate aim of any marketing campaign. Whether its website traffic to an online store or phone traffic to a take-out restaurant; you need to direct that online audience to the next step. If you increase traffic, you increase sales. Digital campaigns give you the option to target specific demographics with your content. A huge advance over the scattergun approach of traditional advertising campaigns, this means you can make sure your marketing is reaching the people that are most likely to use your business, leading to far more traffic.

If you’re in a B2B market, this is just as important. LinkedIn data shows that over 46% of all social media traffic to company websites comes from their platform.

Get the clicks, get the sale

You’ve posted the content and built the relationship. The traffic to your website is flowing. The marketing campaign has been a success. But the final step is to convert the interest into profit. To ensure you keep a good conversion rate, you need to make sure your customer is landing in the right place. If you’ve posted an advert promoting a specific product, make sure all links take the user to that product’s page. Internet users, in general, are lazy. Instant gratification is what’s needed, so the fewer steps you have from your social media advert to the checkout, the better.

Propel your business into the digital age

73% of marketers state that social media marketing has been effective for their business. With 3.8 billion active social media users, 43% of whom research products and services online, it is an avenue for advertising that cannot be ignored. Make sure you’re keeping up.

With our Junior Content Producer apprenticeship, Empentis can ensure your business continues to thrive in the digital world. We can upskill any member of staff to be proficient in online marketing campaigns. This includes teaching them to:

• create posts that are high-quality and on brand
• build brand awareness
• redesign and update your website
• guide social media traffic to your website
•  plan and apply online marketing campaigns
• use search engine optimisation to bring in business

Apprenticeships are 95% funded by the UK government, meaning you only have to pay 5% of the cost. For a Junior Content Producer apprenticeship, this equates to £600, which can be paid in one lump sum, or in smaller payments throughout the course.