Increase your ROI with social media and online marketing

How this will help your business

The price alone is a plus. Traditional advertising can cost up to 200% more than a social media campaign to reach the same amount of people. Aside from the low price of online marketing, 90% of companies have said that investing in social media has a direct effect on their revenue. In addition to cost-effectiveness, online marketing offers a variety of advantages. Whereas traditional advertising is limited to one medium, with social media, your campaign can be incredibly diverse. Images, videos, articles, podcasts, and more. The only limits imposed are set by you.

With online marketing, you can have a targeted reach, narrowing down who sees your adverts by factors such as age, geographical location, gender, and more. An offline marketing strategy sees you using a shotgun approach; online can be done with laser focus. By targeting your market audience, you can have meaningful interactions with customers. This should lead to a higher return on investment. By knowing who your audience is, you can start compiling data on them. These real-time performance analytics can let you know exactly how well a campaign is working. Analysing the performance of your adverts, and seeing what’s working and what isn’t, mean you can instantly improve them, and see results immediately.

Why this will help your business

Utilising social media can make your company’s relationships more personal. Social media channels can be used to build a rapport with your audience, and create an open dialogue. This kind of interaction shortens the distance between you and your customer.

This kind of personalisation is key to building brand loyalty. 47% of customers stop doing business with a brand that continues to frustrate them, however, 94% of customers are loyal to brands that deliver a consistently good customer experience. And going by the model that 20% of a business’s customers can generate about 80% of sales, these loyal customers are the key to making profits. Customers want to feel valued, and if you can do this, you’ll be rewarded.

Propel your business into the Digital Age

73% of marketers state that social media marketing has been effective for their business. With 3.8 billion active social media users, 43% of whom research products and services online, it is an avenue for advertising that cannot be ignored. Make sure you’re keeping up.

With our Junior Content Producer apprenticeship, Empentis can ensure your business continues to thrive in the digital world. We can re-train any member of staff to be proficient in social media marketing. This includes teaching them to:

• create posts that are high-quality and on brand
• build brand awareness
• redesign and update your website
• guide social media traffic to your website
• plan and apply online marketing campaigns
• use search engine optimization to bring in business

Apprenticeships are 95% funded by the UK government, meaning you only have to pay 5% of the cost. For a Junior Content Producer apprenticeship this equates to £600, which can be paid in one lump sum, or in smaller payments throughout the course.