As of 2020 LinkedIn has over 660 million active users. 40 million of these users are in decision making roles within their respective companies. If you increase your marketing efforts, you will be able to target the right people on LinkedIn, netting more business for you.
LinkedIn is the place to be for business to business sales, connections, and generating leads. It’s the fastest-growing business-focused social media platform in the world, and it makes up more than 50% of all social traffic to B2B websites & blogs
You’ve just created your companies LinkedIn profile, but where do you go from here? Well this guide can help you decide the best course of action to take when using LinkedIn.
So you have the page up, but realistically nobody’s going to see it yet. If your company has employees why not send them an email asking them to follow the page, they can then register your new page as they’re place of work.
Ask your client base to follow your page. Use every tool you have available to get the word out. E.g. newsletters, social media, word of mouth, video, websites.
Add a LinkedIn social media button to your website and onto all future emails. This makes it infinitely easier for your audience to find your company’s LinkedIn page.
Your LinkedIn page Admins can mass invite their connections to follow your page; just click admin tools in the top right corner and select invite connections.
You have your audience; now it’s time to think about marketing your business.
You need to think about what you want your business to achieve through LinkedIn. It could be hiring new staff, gaining new leads, selling products, connecting with your client base, or something entirely different.
71% of B2B marketers say LinkedIn is part of their advertising strategy. With that in mind here are some steps to take when formulating a marketing strategy on LinkedIn:
Cater your posts to your target audience. Research has shown that people on LinkedIn are generally more interested in informative content and less so in sales pitches. Some examples of articles and posts could be:
Make use of LinkedIn analytics. Cold hard facts are essential when formulating content. If an idea isn’t yielding results it’s time to change it and if a particular post does really well, expand on that idea and produce more content around it.
Use custom images and videos in your posts. It shows that images have a 98 percent higher comment rate. While videos can result in a 75 percent higher share rate. Linked in prioritises video on the LinkedIn platform over YouTube and other platforms videos, so upload them directly onto LinkedIn.
Post at least one post per weekday. LinkedIn has shown that posting 20 times per month can help you reach 60% of your unique audience, and 91% of marketing executives list LinkedIn as the top place to find quality content.
Put relevant keywords into your business page. Find out what people would search if they were attempting to use your product or service and fit that into your company description and specialities.
Have your employees help out. You can encourage them to interact with your articles and posts. LinkedIn previously found that employees are 70 percent more likely to click, share, and comment on an update than a typical LinkedIn user.
There are plenty of other ways you can use LinkedIn for business such as SlideShare, LinkedIn Live, and Linked in polls. It’s a good idea to experiment with what works best for you and your business. Use the analytics to see what your audience responds to best
LinkedIn is a social media platform for professionals that allows you to build credibility within your industry. You can create a useful network, discover insider information from industry experts. Use it wisely and make sure you use every tool at your disposal.
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