Social media is here to stay. Statistics show a year on year increase in social media engagement; in their annual social media report, Globalwebindex found that 97% of people had used a social media account in a 1 month period. More importantly, though, was that 43% of people said they regularly use social media to research products and services.
The online world is where businesses have to migrate to, in order to stay relevant. Some companies are thriving in this digital world, but up to 50% of smaller businesses have no online presence. Don’t let your company fall into this trap. Content producers can boost your social media engagement. From creating engaging posts to interacting with your customer base, the role of Content Producer should no longer be considered a novelty by business owners. They are a necessity for your brand.
Read on to find out just how they can apply their skills to boost your business. Then learn more about re-training current staff to this role.