Junior Content Producer Course

Social media is here to stay. Statistics show a year on year increase in social media engagement; in their annual social media report, Globalwebindex found that 97% of people had used a social media account in a 1 month period. More importantly, though, was that 43% of people said they regularly use social media to research products and services.

The online world is where businesses have to migrate to, in order to stay relevant. Some companies are thriving in this digital world, but up to 50% of smaller businesses have no online presence. Don’t let your company fall into this trap. Content producers can boost your social media engagement. From creating engaging posts to interacting with your customer base, the role of Content Producer should no longer be considered a novelty by business owners. They are a necessity for your brand.

Read on to find out just how they can apply their skills to boost your business. Then learn more about re-training current staff to this role.

Increase Brand Recognition

Social media is a great way to increase the recognition of your brand. With 60% of Instagram users saying they’ve discovered new products on the platform, it’s proven to be an excellent avenue for getting your name out there. With the ability to run adverts that can be customised to target specific ages, genders, and geographic regions – among others – the likes of Facebook, Instagram, Twitter, and LinkedIn are ideal for helping establish or grow your brand.

The benefits of these platforms are in the name – Social. It’s a place where you can humanise your brand – talk to clients or customers on a human level. Connect with potential customers, show your brand values in real-time, deliver great service. This all sits well with customers and clients and will earn you brand loyalty.

Increase Website Traffic

Social media posts are a great way to drive traffic to your website. Creating great content that engages the customer is all that’s needed to start the flow of website visitors. Keeping a regular flow of posts, and engaging with any customer comments will keep directing visitors to the website.

Another route to take is lead generation; an advert specifically created to collect information on whose interested in your company. These leads help you keep in contact with these potential customers, allowing you to share news or special offers.

Promote Products/Services

What may seem counter-intuitive is that on social media, you should not be heavily promoting your goods/services. Research has proven that customers value high-quality, engaging content, and that’s what likely to make them interact with a company, rather than overt advertising like a virtual billboard. Focus on building an online community first, and only once you’ve started to get a following should you advertise your brand’s services. By doing this, you’ll ensure you have a captive market, who is invested in the brand, leading to more sales.

What about B2B?

When talking about social media success stories, you’ll notice that it’s likely a B2C model. The issue is that as soon as you switch to B2B people assume all social media interaction has to be a little more formal. A little boring.

That’s far from the truth, in fact, with B2B marketing, social media is even more important. A content creator can build a marketing strategy, create a brand personality, engage with users instead of just broadcasting a message. 63% of people view LinkedIn as the most beneficial platform for B2B marketing, followed by Twitter with 55% and Youtube with 48%. This is vastly different to B2C, where interaction is at its peak on Instagram and Facebook respectively.

While B2B may seem like a world away from B2C marketing, it’s just facets of the whole job role of a content producer. So no matter what size or type of business you have, Empentis can help you.