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Online Wholesale and the Benefits of Digital Marketing
September 17, 2020
Online Wholesale and the Benefits of Digital Marketing
Social media and digital marketing should be the first thought for businesses when it comes to advertising. It’s an effective avenue that offers a lot of return when used correctly, even if you can’t spend money on adverts a pristine social media profile and well optimised posts. Plenty of reports have come out in favour of social media and digital marketing with statistics like “customers report” spending 20% – 40% more money on brands that have interacted with them on social media. So with people in favour of digital marketing, how can we apply it to the online wholesale trade.
Digital Marketing in Wholesale Trade
Digital Marketing for Wholesale Traders varies depending on what sector you trade in but general rules and tips still apply. For too long wholesale was an in-person business where you had to rake through a warehouse near you, but with the world entering a new digital state (due to coronavirus), getting ahead of the curve when it comes to your digital presence, and the marketing that comes along with it could propel your online wholesale business forward, so you come out ahead of competitors.
Digital Marketing Tips for Online Wholesale
It is extremely easy for customers to find prospect distributors and their products online. They can see all the information they need such as reviews, feedback, media, and product specs, all in one place.
Search Engine Optimisation (SEO)
Your prospective client should be able to find your website with ease or else the website is going to sit and gather dust. Making sure your website ranks high organically and making sure it appears under relevant search queries is the job of SEO or Search Engine Optimisation.
All major search engines have primary results that appear first (at the top of the page) to the searcher. Having good SEO on your webpage will result in that page being closer to the top of the list in the search results.
(PPC) Pay Per Click Advertising
Pay per click advertising Is a marketing strategy that provides definite results that helps optimise your marketing budget and maximise your ROI (Return On Investment). In simple terms PPC adverts get brought directly to your potential customers and every time your advert is clicked upon you pay google an agreed upon fee hence the term ‘Pay Per Click’.
Social Media
Social Media is a great addition to your Digital Marketing toolbelt. It helps to build stronger relationships with customers, allows you to have better customer service, ranks you higher in search engines and it boosts your brand awareness. Some social Media platforms include Slideshare, Linkedin, YouTube, Facebook and Instagram.
Content Marketing
You should be creating relevant media and content that will help drive engagement and traffic so that you can build trust with your customers. Definitely post video, images, and infographics ect on your website and social channels so that potential customers find your website when they search for similar information.
How Empentis Training Solutions Can Help
Empentis Training Solutions can train any member of staff to fulfill a digital marketing role – meaning your company can instantly start to reap the benefits that digital marketing offers.
Our course covers all of the above facets of marketing online, as well as many more. All of our apprenticeship courses are 95% government funded, meaning as a business you only foot 5% of the bill. So if you want complete control over your marketing strategy – with no more outsourcing needed – then get in touch today.
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