The Importance of SEO

Why is it important?

According to the ‘bright search organic channel report’, on average a massive 83 percent of the traffic from search engines comes from SEO, and 17 percent from paid search (source: BrightEdge internal data). It’s amazing how many websites have no SEO, or broken SEO, and when 83 percent of searches rely on it, that’s simply not an option. A recent study showed that 40 percent of all clicks land on the top 3 results on google, so to maximise traffic to your website you absolutely need your page to be in the top slot on search engines.

How we can help with SEO to increase sales and business

Driving traffic to your website directly affects sales and business. The more people you expose to your brand the better the chance of selling your products or services. This is the reason SEO is important for your business. You can learn all these skills and more through our junior content producer apprenticeship. 

On our Junior Content Producer apprenticeship your staff with learn how to:

•  Create posts that are high-quality and on-brand
•  Build brand awareness
•  Redesign and update your website
•  Guide social media traffic to your website
•  To plan and apply online marketing campaigns
•  To use search engine optimisation to bring in business

With these skills, a content producer is almost guaranteed to increase the visibility of your business online, increase sales, and increase your customer base.