Trades Businesses and the value of having an online presence

• A website gives a professional first impression
• You have a constant presence even if you’re away
• Websites are cheaper than traditional advertising
• Instantly update information
• Case studies to show your work or products
• The ability to receive reviews

Lots of tradespeople and businesses only have a social media presence but treat it as more of a personal profile when in reality a social media account for businesses should be full of customer engagement, quality written content, and correctly branded graphics. Also taking advantage of targeted adverts within social media is essential because of its power to be very specific within your intended target audience.

Now, you may think this is all unnecessary and shouldn’t be taken seriously, but with the data to go along with these points, it’s impossible to ignore. For example, over 30% of people aged 25-34 and 35-44 say one of their main reasons for using social media is to find/research products.

Also, 57% of internet users say they won’t recommend a business with a poorly designed mobile website. That’ s over half your visitors not recommending you. It’s the internet equivalent of a dirty, disorganised shop front. Hopefully, this has helped you to gain a greater understanding of why an online presence is essential.