CONTENT CREATOR APPRENTICESHIP
Design and Web
Content Creator
Content Producer Certification at Level 3
A content creator, also called a content producer, is responsible for making content across various media. This includes print work, web, social media, and broadcast. Content creators will work to a client brief and develop a media message to maximise audience engagement while promoting the brand’s message.
Officially the Junior Content Producer apprenticeship, learners on this course will gain the skills and knowledge needed for a variety of roles, including those in advertising, marketing, digital agencies, and interactive broadcasting.
Traditional Course Delivery
This course would consist of 80% on the job learning and 20% off the job learning. During off the job learning, you will be required to physically attend monthly seminars or workshops and 1-2-1 sessions with one of our accredited trainers. These sessions will be delivered at your place of work or at our training centre.
This Course Follows a List of Standards
This course follows a list of standards that a content creator is expected to achieve before undertaking a final endpoint assessment (EPA).
The standards follow different criteria consisting of
- Knowledge
- Skills
- Professional Behaviours and Values
The learner is only put forward to the endpoint assessment once they can properly demonstrate all of the course standards. A full breakdown of these standards can be viewed below
Level
3
Duration
12 months minimum
Requirements
Apprentices will be required to have or achieve level 1 English and Maths and to have taken level 2 English and Maths tests prior to completion of their Apprenticeship.
We recommend you have a passion for digital and social media as well as knowledge of industry standard software.
Qualification
Upon completion, learners will be awarded a Junior Content Producer Level 3 certificate.
Location
This Course can be taught anywhere in England
Course Breakdown
- How to identify the commercial drivers for a client/customer
- The importance of brand, brand awareness and the intended audience within a brief
- How print and digital audiences differ and the different communication styles that could be used
- How creative content can be used across channels and platforms
- How to work within a budget allocation for a brief
- Where content creation fits within a marketing strategy
- The applicability of emerging technologies, standards and trends to a campaign
- How to select/create a metadata schema to classify content for storage
- The different styles of writing that can be used according to the type of campaign
- How to establish the appropriate tone of voice for the campaign
- How to write text for a non-linear medium
- Understand the end to end production workflow process and the key stages, and own role within this
- The regulatory and legal requirements when using media assets such as copyright, intellectual property rights, web accessibility etc
- Understand the principles of negotiation and how to apply these when acquiring channel and platform space or time.
- A comprehensive grasp of grammar, punctuation and spelling
- How to write copy that persuades a person or group or raises brand awareness
- How to capture video, pictures, graphics and sound from various formats, in preparation for non-linear editing
- How the editing approach affects the production of the content
- How to identify and manipulate media assets from various sources
- How to securely store and access media assets
- How to archive, conserve and preserve images
- How to use search-engine optimisation techniques
- How to publish web pages using mark-up and style sheets
- How to segment and understand audiences
- How to gather data to evaluate the success of the campaign against the client/customer objectives
- The culture of creative media organisations
- Commercial pressures, project deadlines and organisation working practices
- How to manage and market their own skills and services
- Interpret the objectives of the client’s/customer’s brief
- Research ideas and concepts to meet the brief
- Analyse the differences between media campaigns aimed at retention, acquisition and conversion of customers for clients
- Identify & recommend the appropriate platform/s or channel/s to use for the media campaign
- Present ideas, pitches and proposals for creative content to be further developed
- Ensure that the content being developed is organised, structured and labelled effectively and in a logical manner that allows for efficient search and retrieval
- Storyboard and outline script their ideas for content to be developed
- Operate effectively within the production workflow
- Obtain media assets for use within content creation
- Ensure content is accessible to all end users and language best practice is applied
- Develop and maintain effective working relationships with clients, colleagues and suppliers
- Understand the user experience to ensure content is focused on maximising engagement
- Write and edit copy for use in print and online
- Capture images and audio using basic video, still cameras and audio equipment
- Use industry standard packages to edit and post produce content
- Prepare media assets for use
- Manage media assets correctly, within agreed taxonomies and file types
- Optimise webpage content to ensure high rankings in search engine results
- Use industry standard tools and content management systems to manage content
- Assist in hosting message boards and engaging with audiences through social media
- Respond to audience feedback in a timely and appropriate manner
- Use lessons learned to evaluate the success of the campaign and identify areas for improvement for future campaigns
- Write and edit copy for use in print and online
- Capture images and audio using basic video, still cameras and audio equipment
- Use industry standard packages to edit and post produce content
- Prepare media assets for use
- Manage media assets correctly, within agreed taxonomies and file types
- Optimise webpage content to ensure high rankings in search engine results
- Use industry standard tools and content management systems to manage content
- Assist in hosting message boards and engaging with audiences through social media
- Respond to audience feedback in a timely and appropriate manner
- Use lessons learned to evaluate the success of the campaign and identify areas for improvement for future campaigns
- Develop, maintain and use professional networks
- Develop and maintain own competence and knowledge in specialist areas
- Follow health and safety procedures in the workplace
- Junior Content Producers will be expected to demonstrate:
- A passion for creating content for creative and digital media
- An ability to work effectively both individually and collaboratively as part of a team
- The ability to build and maintain positive relationships with customers
- A strong work ethic and commitment in order to meet the standards required
- Recognition and compliance with equality and diversity in the workplace
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