DIGITAL MARKETER APPRENTICESHIP

Digital and Web

Digital Marketer

Digital Marketer Apprenticeship Certification at Level 3

A Digital Marketer will use online and social media platforms to design, build and implement campaigns and drive customer sales.

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Traditional Course Delivery

This course would consist of 80% on the job learning and 20% off the job learning. During off the job learning, you will be required to physically attend monthly seminars or workshops and 1-2-1 sessions with one of our accredited trainers. These sessions will be delivered online or at your place of work. 

This Course Follows a List of Standards

This Digital Marketer Apprenticeship course follows a list of standards that a worker is expected to achieve before undertaking a final endpoint assessment (EPA).

The standards follow different criteria consisting of

  • Technical Competencies 
  • Technical Knowledge and Understanding
  • Underpinning Skills, Attitudes and Behaviours

The learner is only put forward to the endpoint assessment once they can properly demonstrate all of the course standards. A full breakdown of these standards can be viewed below

Level

3

Duration

The duration of this apprenticeship is typically 18 months.

Requirements

Level 2 English and maths will need to be achieved, if not already, prior to taking the end-point assessment.

We recommend a proven passion for digital and social media.

Qualification

Digital Marketer Apprenticeship Certification at Level 3

Location

This course can be taught anywhere in England & Wales

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Digital Marketer

Course Breakdown

If you’d like a more detailed breakdown of the skills, knowledge, and professional behaviors you’ll gain over the course of the apprenticeship, just use the tabs below.
  • Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
  • Research: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
  • Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
  • Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
  • Customer service: responds efficiently to enquiries using online and social media platforms.
  • Problem solving: applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
  • Analysis: understands and creates basic analytical dashboards using appropriate digital tools
  • Implementation: builds and implements digital campaigns across a variety of digital media platforms
  • Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click
  • Uses digital tools effectively
  • Digital analytics: measures and evaluates the success of digital marketing activities
  • Follows the latest developments in digital media technologies and trends
  • Interprets marketing briefs and plans
  • Understands company defined ‘customer standards’ or industry good practice for marketing
  • Interprets company, team or client approaches to continuous integration
  • Can operate effectively in their own business’s, their customers’ and the industry’s environments
  • Understands the principles of coding
  • Understands and can apply basic marketing principles
  • Understands and can apply the customer lifecycle
  • Understands the role of customer relationship marketing
  • Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
  • Understands the main components of Digital and Social Media Strategies
  • Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together
  • Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
  • Understands and responds to the business environment and business issues related to digital marketing and customer needs
  • Understands and follows digital etiquette
  • Understands how digital platforms integrate in to the working environment
  • Understands and follows the required security levels necessary to protect data across digital and social media platforms
  • Logical and creative thinking skills
  • Analytical and problem solving skills
  • Ability to work independently and to take responsibility
  • Can use own initiative
  • A thorough and organised approach
  • Ability to work with a range of internal and external people
  • Ability to communicate effectively in a variety of situations
  • Maintain productive, professional and secure working environment
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