What will you learn on the
Multi-Channel Marketer Apprenticeship?
Discover how to effectively manage and execute marketing strategies across various marketing channels and social platforms.
If you want to work in marketing or help improve the business you work in, the Multi-Channel Marketer apprenticeship is a great fit, especially if you want to learn how to use both traditional and digital marketing channels.
It is also a great fit for people who wish to advance their knowledge in fields including data analysis, campaign management, SEO, content marketing and gain an understand on how to build websites.
The program is well-suited for fresh graduates, marketing assistants, and those looking to enhance their marketing expertise. It’s also beneficial for individuals seeking a comprehensive understanding of various marketing platforms and marketing strategies.
What Is Multi-Channel Marketing?
Since every platform is unique, the multichannel strategy recognises this and instead of attempting to provide a uniform experience across them all, multichannel marketers will develop unique campaigns, tactics, and content for each platform.
Whether they realise it or not, most modern organisations will maintain a multichannel approach. A business is deemed multichannel if it reaches out to its clients or customers over two or more channels. Businesses that use a multichannel strategy are essentially present and producing content across the various platforms that their clientele utilise.
Duration
18 Months
Cost
95% Government Funded
Level
3
Qualification
Multi-Channel Marketer Level 3 Apprenticeship
Eligibility Criteria
Be aged 16+
Have 5 GCSE’s
English and Maths grade above C/4
Who should take this course?
Individuals seeking a comprehensive understanding of various marketing platforms and strategies.
Individuals seeking a comprehensive understanding of various marketing platforms and strategies.
How do you learn?
80% of your time will be spent at your workplace. Learning on the job with the support of our trainers.
20% of your time will be spent in the classroom or completing “off-the-job” training.
Online
Learning
Skills
Bootcamps
1:1
Tutorials
Industry
Masterclasses
Guest
Speakers
Course Breakdown
What is covered on the multi-channel marketer apprenticeship?
For in-depth information on this course have a look at the Institute of Apprenticeships website to learn more about this qualification.
- Management /Business Skills: Communication skills, decision making skills, negotiation, time management, budgeting (ROI)
- Role of mission: Vision and value, and creating objectives
- Introduction to Marketing: Marketing theories, concepts, basic principles, purpose and process of marketing communication , what is a marketing plan
- Marketing Channels: Cross channel behaviour, managing campaigns journey
- Customer Persona: Sales funnel, customer segmentation
- Briefs and Plan: Develop and interpret marketing briefs creating a marketing plan, competitor analysis
- Data Protection: GDPR, cyber security, copywriting law, data processing
- Copywriting: Types of copywriting, styles in copywriting, how copywriting works in SEO, copywriting for digital content
- What is Branding: Branding theories, positioning, value, identity, guidelines, tone of voice
- Content Creation: principles of design, digital and print content creation
- Introduction to SEO: Search engine optimisation, keywords
- Introduction to Websites: Introduction to WordPress, themes, plugins
- Email Marketing fundamentals: Optimising emails, importance and benefits, lead magnets, email sequence
- Responding to enquiries on Social Media
- Role of Customer Relationship Marketing
- CRM Tools
- Customer Engagement
- Campaign Management Process: Research, planning, budgeting, implementation, delivery and evaluation, managing and operating integrated campaigns across online and offline channels
- Tools / Software Used: Use of artificial intelligence (ai)
- Ads: Google ads (PPC), social media ads
- Google Analytics: How google analytics work, navigating google analytics
- Analysing Marketing Campaign: User experience, data management analysis, business objectives, measuring return on investment.
End Point Assessment (EPA)
The end point assessment for Multi-Channel Marketer is made up of two components:
EPA 1: Written project report with presentation and questioning
The project report may based on a specific problem, a recurring issue, or an idea or opportunity. It should be around 2500 words. The presentation lasts around 20 minutes, and questions will last around 25 minutes.
EPA 2: Interview underpinned by portfolio of evidence
Apprentices complete a portfolio on programme and submit this at gateway. This portfolio should include evidence from real work projects. The interview explores what has been produced in the portfolio, as well how it has been produced.
Additional Information
You will need to take time off from your usual duties for twenty percent of your apprenticeship. This is to participate in training relevant to your role and curriculum. Often referred to as “Off-the-Job Training,” this ought to happen at a time that works for both you and your company.
Blended learning is used to deliver the qualification. You must schedule in time to meet with your tutor in person or virtually.
The meetings, which typically last two hours, will happen once a month on average. These can be extended in length to accommodate any further education or assistance you may need. In the interim between each learning session, your instructor will also offer assistance and direction.
Additionally, you should anticipate using your iLearner portfolio for self-study and learning as part of the Off-the-Job Training.
If you do not have grades A-C/9-4 in GCSE maths and English or equivalent, you will complete Functional Skills alongside the apprenticeship. It is nationally recognised and is completed as part of the apprenticeship.
- As a Level 3 qualification, you’ll complete Level 2 Functional Skills maths and English.
- The learning will be delivered by one of our dedicated tutors via remote or face-to-face sessions. The only exceptions are the speaking and listening assessments. These may be delivered in a classroom.
- These sessions will take place once a month, for roughly 2 hours depending on your learning needs.
- With their expert help, you’ll have all the support you need to achieve your goals.
A Multi-Channel Marketer apprenticeship with Empentis Training Solutions will:
- Enhance your brand’s presence across various channels, driving sales and fostering customer loyalty.
- Expand your marketing capabilities at a cost-effective rate.
- Introduce fresh, innovative ideas and perspectives to your team.
- Promote a culture of continuous learning and professional development within your organisation.
- Integrate industry best practices into your multi-channel marketing strategies, ensuring a holistic approach.
- Provide employees with a dual certification, increasing their proficiency and value to your organisation.
- Incorporate globally recognised digital marketing standards and practices into your business strategies.
Our Multi-Channel Marketing apprenticeship programme will:
Job roles for multi-channel marketing apprentices
You’ll develop key skills and gain experience on the job, while getting paid a salary.
The apprenticeship gives you skills and a qualifications for the below job roles.
Below is small selection of companies that we have worked with.
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